Absolut Cubed
Role: Creative and copywriter
A concept created to make drink-mixing education more inspiring. We did it, by tapping into a beloved Absolut tradition: collaborating with some of the most exciting contemporary artists of our time. Over the course of two years we let 44 artists loose inside the 1×1 meter cube, inviting each of them to interpret a drink and translate it into a unique piece of art. The framework stayed the same. Everything inside it was up for grabs.
Absolut Moments
Role: Creative and copywriter
In the ’80s, Absolut turned its bottle silhouette into a canvas. Artists including Andy Warhol and Keith Haring made it one of advertising’s most recognizable shapes. Twenty years after the silhouette stepped out of the spotlight, we decided to bring it back for a new generation on social media. Different era, different budgets. But same iconic bottle.
Turn your cubicle into a watering hole.
(International Fun at Work Day, April 1)
Thank you for your service.
(Bartenders Day, February 24)
Buckle up!
(Grand Prix Monaco, May 23)
Pack your basket.
(International Picnic Day, June 18)
Here’s to our absolut favorite day.
(World Vodka Day, October 4)
Ring in the year of the pig!
(Chinese new year, February 5
Let's get it on.
(World Condom Day, Feb 13)
Here’s to the crate diggers.
(Vinyl Record Day, August 12)
Make your mark.
(International Body Piercing Day, June 28)
Happy 4th of July!
(Independence Day, July 4)
Welcome out.
(National Coming Out Day, October 11)
Who’ll bring home the ring?
(Superbowl, February 3)
Happy Earth Day!
(Earth Day, April 22)
Happy Midsummer!
(Midsummer, June 25)
Big tings a gwaan!
(Notting Hill Carneval, August 29)
Today’s breakfast, lunch and dinner. And dessert.
(International Waffle Day, March 25)
Tonight a star will be born, February 10
The Grammys, February 10)
Pack your basket.
(Read a Book Day, September 6)
The world is yours!
(World Tourism Day, September 27
The proper way to celebrate beer day.
(International Beer Day, August 7)
To the ones making the world beautiful.
(International Artists Day, October 25)