Oddlygood

Role: Freelance copywriter and strategist at Snask

Backgroud

Oddlygood produces delicious plant based products, they have an impressive success story and on top of all that – a fantastic name. However, they felt stuck in the shadows of their competitors. They simply didn't get the attention they thought they deserved. So Snask was asked to breathe new life into their brand with an updated brand platform and a new communication concept that would turn heads.

Case

The core of the company basically consists of a bunch of brave inventors that never follows the norm in order to make things better. We took inspiration from that (and the name) and built everything on the fact that being odd is always good. We named the new strategy “For the love of odd” and made Oddlygood the guardian of all things odd. A counterforce to the mundane. In the long run, we hope to inspire people to embrace their inner weirdo and bring out the unique character that we all are born with. Stay odd!